Growing appeal of mobile communication

PR agency Weber Shandwick, in conjunction with KRC Research, have published new research which has revealed the growing importance of mobile marketing to enhance a brand. Read More »

How to bring Social engagement to your emails

In the forever changing environment of email marketing, being left behind can be costly. Everyone know that 2010 was the year of the social movement and I’m sure most of you  have thought about how this can be added to your email campaigns. Read More »

QR codes, best practices.

What are they? You may have seen them without really knowing what they are. A little square graphic with a random splattering of little squares in it. These will be the bar code replacements and are readable using your smart phone. The codes can contain web links, text, phone numbers. maps or sms. You’ll probably start to see them in magazines, on TV or stickers slapped around town. Read More »

Why is social media so important for your business

2011 is going to be the year that the penny drops for the majority of business on how important it is that they embrace social media. Every business depends on marketing.If your customers don't know you exist, then you might as well shut up shop. Read More »