Growing appeal of mobile communication
Growing appeal of mobile communication
PR agency Weber Shandwick, in conjunction with KRC Research, have published new research which has revealed the growing importance of mobile marketing to enhance a brand.
The survey highlighted the challenges brands face in reaching consumers through smartphone technology but observed that the medium is becoming the primary channel for brand interaction.
Smart Marketing: Mobilising Your Brand showed that 45% of some 2000 European respondents preferred to do business with companies that make it easy for them to interact via mobile – despite the current poor mobile experience offered by brands.
Colin Byrne, CEO EMEA, Weber Shandwick said: “Our research highlights a clear opportunity for brands to get closer to their audiences through mobile devices. They need to start by understanding how their audiences interact using mobile devices and also critically assess what it’s like when those people try to engage with them via mobile today. They can then think about how they can take advantage of the immediacy, location and personalisation inherent in mobile to enhance their communications.”
Smartphone usage is currently exploding worldwide, growing by 85% in the first quarter of 2011 alone. For a quarter of all smartphone users their devices are now their first port of call when accessing information such as emails – even when a PC is close to hand.
source ‘The drum’
About the Author
Comments:
Leave a Reply
-
Recent work
Waterlooville Rotary Club
Redesign of the club website to improve public image and increase new members. The new site allows the club to fully control their own content, to push up to date content to both current and new members a like
Orange
New phone deals are updated every week and new creatives to sell these were required. These are a few creative for Orange.
Jonathan Cole photography
A photographic portfolio site that puts the images first. A simple layout makes the imagery standout while the simple, tightly cropped thumbnails provides intrigue until the full picture is revealed.
Connect with us
- Twitter feed loading...
June 14, 2011 at 3:22 pm
This will become even more apparent when you include tablet devices which seem to be skyrocketing. I mean looking at the figures of tablet purchases against desktop the trend certainly seems to swing towards tablets being essentional for brands to be able to interact with their customers.